BITTER’ is a new club and restaurant, situated in a repurposed building that used to be a brothel in Rotterdam’s M4H area. The venue’s identity was based upon the idea of the confusion kitchen restaurant BITTER nightclub BIT fusing together into one building. The branding blends these concepts together by using to typefaces as one as a metaphor for the two concepts creating one surrounding. The underlying idea is that a visitor can spend 24 hours at bit, including diner and dancing. Day and night are reflected in the identity by using black and white as base colors. The elegant and simple design as a clarity and rigorous that can adapt to the future needs and functions of the venue. The font balances the restaurant and club together, along with the blurry pictures, the identity imparts a dynamic within the modular orientation of the venue.