Direct Vintage

The new identity is inspired by the simplicity of washing instruction labels inside garments. There is a universal language you will find in every existing clothing piece that gives us instructions for its care. The logo is carefully constructed to create easy distinction while still maintaining perfect legibility at any size of application. The identity is minimalistic and celebrates the garments while also establishing a recognizable and stylish brand. In order to focus on the uniqueness of the garments they offer, all elements are designed with a minimalistic look.