Strijdveen - House of knitted swimwear

Strijdveen is a high-end label that is driven by innovation and helps create a sustainable future. Established in 2020, Strijdveen creates a line of knitted swimwear without compromising functionality or form.

The swimwear is made from leftover stock yarns, which are repurposed instead of producing new recycled fibers..

Strijdveen takes inspiration from natural body movements, imagining a sense of freedom, shaping the designs around a concept of how they influence someone’s self-esteem.

We created an aesthetic and a functional logo for the brand. The font of the logo reflects the concept of body moments with round shapes and soft edges. The EE's are tight together as a graphic representation of yarn. The functional logo is used in the bikini labels.