Strijdveen is a high-end label driven by innovation that contributes to a sustainable future. Established in 2020, Strijdveen creates a line of knitted swimwear without concessions to functionality or form.
The swimwar is made of leftover stock yarns by repurposing them instead of producing new recycled fibres.
Strijdveen takes inspiration from natural body movements, imagining a sense of freedom, shaping the designs around a concept of how they influence someone’s self-esteem.
We created an aesthetic and a functional logo for the brand. The typography of the aesthetic logo, reflects on the concept of body moments with its round shapes and soft edges. The EE's are tight together as a graphic representation of yarn. The functional logo is used in the bikini labels.