The concept is based on the idea of co-creation. Visitors of Keilecafe contribute playfully to the visual identity. The visual style based on colouring pages created by connecting numbered dots. Drawings and coloured pencils are spread on the tables next to plates of food and beer. The best or most original drawings are used as the basis for different graphical elements, like artists and event announcements. Everybody is welcome to color and join the competition. The winners receive all kinds of prizes to thank them for participating. This spontaneous way of creating a visual identity fits well with the relaxed atmosphere of Keilecafe, a permanent festival.

Photo credits: Kelly Alexandre