Identity for Rauschvintage. They sell a product that appears in so many different shapes, materials and colors, which is intended for unique customers with their own special characteristics and appearance. One likes a large, extravagant, bold sun protecting piece of face decoration, the other a minimalist and fast looking sports device, one thing is for sure it is an extension of the inner you.
The logo is inspired by the flyers of 90s and 00s rave culture, with a contemporary twist. In this scene sunglasses are a ubiquitous and versatile item; parading in the sun with your flashy piece of plastic on your head, or to go undercover protecting your feasted eyes when you quietly drift home.
Sonnenbrillen sind ein Werkzeug, das das Licht, das in die Augen gelangt, dimmt. Das schont normalerweise die Augen.